29Software

Technology that actually makes a difference.

Clearer decisions. Faster delivery.

I help business owners, founders, leadership teams and investors turn technology and AI into honest results. No jargon. Clear thinking, and work that gets done.

I close the gap between where your business is today and where its technology could take it.

Jonathan Bauer. Nearly 25 years running technology as a CTO, CIO and chief product officer, including in private-equity-backed businesses.

01 — Where the opportunity is

There’s usually a gap worth closing.

Most businesses I meet are closer to their next step than they think. The gap tends to sit in one of three places.

  1. Growth.

    From growth that needs a hire for every new customer.

    To systems that take the growth in their stride.

  2. Return.

    From a technology budget that is hard to read.

    To every pound tied to a result you can name.

  3. AI.

    From a lot of interest and a few pilots.

    To two or three uses that pay their way, run safely and keep improving.

02 — The belief

Make every pound of technology count.

The best technology spend does at least one of these:

  • help you sell more
  • improve your margin
  • let your people get more done
  • give customers a better experience
  • lower the cost of running the business
  • keep the business safe and resilient
  • let the business grow faster than its headcount

When a spend points clearly at one of those, it’s money well placed. Sometimes the best return comes from using what you already have, better.

Anything complicated is easy to build. Simple takes experience.

Simple means it meets its purpose, solves the problem it was built for and adds value. Simple systems are quicker to change, cheaper to run and a pleasure to use. Getting there takes depth: knowing what to leave out, and having built enough to tell the difference. That’s where I come in.

03 — The system

Most systems grow one sensible addition at a time.

Most businesses build up their technology over many years. Each part was added for a good reason. Together they add cost, slow change down and create risk.

An illustration of a business’s technology: 40 connected parts, among them a CRM, an ERP, SharePoint, two websites, several spreadsheets, workarounds and three AI pilots. Three are kept: the purpose, the build and the value.

A simple system that is secure, joined up and ready to grow is hard to build. Knowing which parts to keep is the job.

04 — Recognise this?

Often the next gain is already in the business.

  • Your business is growing faster than its systems, and it’s ready for ones that keep pace.
  • Your team’s time could go on customers rather than admin.
  • A major project needs a clear plan and a date you can rely on.
  • You’ve invested in technology and want to see the full return.
  • Your technology team is ready to make an even bigger impact across the business.
  • Important work lives in spreadsheets and deserves a proper home.
  • Your systems could share information, so people enter it once.
  • You’re curious about AI and want to know exactly where it would pay.
  • You’ve bought a company and want two of everything to become one.
  • You want a clear, board-level view of cyber, data and compliance.
  • You’d like your supplier’s dates to be dates you can plan around.
  • You’re buying, selling or investing, and want the technology to be a known quantity.

See yourself here? Tell me about it

05 — What I do

Understand. Work it out. Get it done.

  1. 01

    Understand.

    A clear, shared picture of where you are and where the value sits.

    • Operations review
    • Programme health check
    • Technology and team review
    • AI opportunity review
  2. 02

    Work it out.

    A plan the board can back, with success agreed up front.

    • Second opinion
    • Platform and supplier choice
    • AI use cases that pay back
    • 100-day plan
  3. 03

    Get it done.

    The change delivered, led by me, with the right specialists and AI agents doing their part.

    • Programme leadership
    • Build, buy or configure
    • AI agents and automation
    • Integration

What changes

  • Grow faster than your headcount.
  • Decide with confidence.
  • Deliver what you planned.
  • Put AI to work where it pays.

06 — What you get

What you get

Short, plain outputs you can act on as soon as you’ve read them.

  • Illustration

    A one-page plan

    The priorities, the owners and the order to do them in, on a single sheet.

  • Illustration

    A board-ready summary

    What it means, what it involves and what to decide, in plain English.

  • Illustration

    AI agents at work

    Agents do the structured work at pace. A person checks it and signs it off.

07 — Where you’re starting from

Most work starts from one of three places.

Pick the one closest to yours.

Something could work better.

A project that needs a reset, a process that is too slow, or a business that can’t grow without hiring. I find out what’s really happening and lead the change, including when the best move is to put the money somewhere better.

Start with: a programme health check or an operations review.

How I lead the change

A big decision is coming.

A platform, a supplier, a technology leader, an AI investment, or a question the board wants settled. A second opinion from someone who has made the same decision before.

Start with: a second opinion.

How I help with decisions

A business is changing hands.

Buying, selling, investing or integrating. Know what you’re buying, where the value is and what it will cost. Then make it work.

Start with: technology due diligence or sale readiness.

For investors

And when building is the answer, I make sure it’s built well and built simply.

08 — Projects

Some projects are ready to start. Some need a reset. Some free up budget for better ones.

In about two weeks I’ll show you what’s really happening, and tell you plainly the best route: carry on, reset or redirect the budget. If it’s a reset, I lead it myself, stepping into delivery until the programme runs at pace.

Picture your programme at its best. Tick anything that isn’t true today.

Talk to me about a project

09 — AI

AI does the legwork. I stay accountable for the result.

AI can now do real work: reading, drafting, checking, building. The value comes from knowing which work to hand it, how to direct it and how to check it. That’s what I help with.

What “agentic” means, plainly

An AI agent is software that can plan and carry out a sequence of steps, such as reading a document, writing code, testing it or updating another system, instead of answering one question at a time. Agentic development means agents doing structured work under expert human direction. I set the purpose and the standard. Agents add pace. Review keeps it precise.

  1. Pace.

    Agents research, draft, build and test in parallel, so work that used to queue moves on the same day.

  2. Purpose.

    A person decides what is worth doing, why, and what good looks like. That never moves to a machine.

  3. Precision.

    Every output is checked against the standard before it goes anywhere: tests, a second agent reviewing the first, and my sign-off.

Where AI helps, and where something simpler does more

AI is strongest on work that is heavy on language and repeatable: reading, summarising, drafting, sorting and searching across documents. Where a clear rule will do, a rule is cheaper and easier to trust. Where judgement, accountability or a relationship carries the value, a person stays in charge. Human where it matters. Automated where it frees people up.

Before anything is built, I ask four questions. What does it improve? What will it cost to run? How will you know it’s working? Who checks its work, and how? Usually two or three uses stand out. Those are where we begin.

[to confirm: one real example of AI or agent-built work Jonathan has delivered]

Find out where AI would pay for you

10 — Investors

Know what you’re buying. Then make it work.

Technology and AI due diligence, sale readiness, 100-day plans and integration. The person who writes the diligence report can also deliver the plan.

See how I work with investors

11 — How I work

I lead the work. Specialists and AI agents join where they add most.

  • I lead the work myself. The person you meet is the person who does the work.
  • When the work needs more hands, I bring in people I trust. Engineers, data, AI and cyber specialists, and delivery partners I’ve worked with over nearly 25 years. You meet them before they start, and you see what they cost.
  • AI agents where they add pace. They do structured work under my direction, and every output is reviewed before it reaches you.
  • No hidden margins. I take no commissions or referral fees from any supplier or partner, so my advice is shaped by your interests alone.
  • We agree what success looks like at the start, in your terms, and I report against it.
  • I work with a small number of clients at a time ([number to confirm]), so you get me and not a stand-in.

12 — Jonathan

Hello, I’m Jonathan.

I’ve spent nearly 25 years in technology. I started close to the engineering and went on to run technology, product and data as CTO, CIO and chief product officer. The main thing I’ve learned: technology is valuable for what it lets a business do.

More about me

13 — The work

The work I’m proudest of made something simpler.

Real work. Real results.

  • Programme back on plan

    [to confirm: headline result]

    [one-line real example to follow]

    • [to confirm: sector]
    • [to confirm: type of work]
  • Scaling a platform

    [to confirm: headline result]

    [one-line real example to follow]

    • [to confirm: sector]
    • [to confirm: type of work]
  • Two businesses into one

    [to confirm: headline result]

    [one-line real example to follow]

    • [to confirm: sector]
    • [to confirm: type of work]

Let’s talk about what’s next.

Tell me where you’d like the business to be, and I’ll tell you plainly how technology could help get it there.

Or email me directly at jon@29software.co.uk

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